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SPOT 2.0-Axion Energy- Rebranding -Convenience Store
DETAILS


Branding
2018

SPOT 2.0
Retail architecture / Service station convenience store
SPOT 2.0 was developed as a renewal proposal for the retail stores that traditionally accompany AXION Energy service stations.
The project builds on an existing image already recognized by users, proposing a cleaner, more contemporary and functional identity. The new concept seeks to preserve part of the memory of the previous format, while reinterpreting it through a brighter, clearer architecture aligned with current retail and service standards.
Credits
Architecture and concept design: Arq. Fernando Pérez Kaparunakis
Project developed for Balko Argentina S.A.
Client / Brand environment: AXION Energy
PROJECT
DESCRIPTION
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